Nutricosmetics: Are Probiotics on Your Radar?

At the crossway of cosmeceuticals and nutraceuticals and made from the contraction of ‘nutrition’ and ‘cosmetics’, nutricosmetics are unofficially defined as orally administered nutritional supplements specifically formulated for skin, nails, and hair natural beauty. Beyond the suggested benefits on physical appearance, nutricosmetics objectives are to promote holistic health and to concede a state of overall wellbeing, starting from the inside out.

 A Significant Trend on The Beauty Market

The global nutricosmetic market was estimated to $6.4 billion in 2021, with a projected growth that should reach $15.6 billion by 2030[1]. Health-conscious consumers, pulled by natural products with claims such as minimal processing, plant-based, vegan-friendly, as well as ageing population, unsurprisingly focused on the aging process, are seen as key drivers in this growth, both groups seeking for effective, science-backed innovations. The one key factor that all markets seem to share is a rising interest in wellbeing and a belief that beauty can be achieved through wellness.

A Healthy Appearance in A Daily Capsule

The skin is the largest organ of the human body and is the first line of defense. It is impossible to skip the process of ageing, yet good nutrition is a key factor contributing to the maintenance of normal skin, hair, and nails; in fact, healthcare practitioners regularly assess their appearance to identify micronutrient deficiencies. However, maintaining adequate nutrient intakes for a healthy complexion can be challenging without supplementation.

For all these reasons, probiotic supplements are drawing a great attention on the global market by their ability to populate the gut microbiome with friendly bacteria able to naturally improve digestion, emotional wellbeing, and generally support a healthy appearance, all of that in a daily capsule. In fact, 37% of consumers associate probiotics with skin health and 18% of consumers seek for probiotics when buying supplements for skin health[2].

‘Beauty from Within’ Concept

One of the latest trends in the beauty and cosmetics industry that is the ‘beauty from within’ concept. Research and developments are growing strong, and results are encouraging on the use of probiotics to help nourish the skin with the necessary nutrients. The gut-skin axis is increasingly getting documented, and probiotic strains have been shown to provide benefits in maintaining gut barrier integrity.

Probiotics represent a non-invasive, natural, easy to implement routine to support skin health. Why is skincare so important?  66% of consumers recognize the link between their skin health and their overall health[3]. Diets lacking in essential nutriments can initiate an imbalance in the skin microbiota, changing the skin appearance. Paying close attention to skin is a way to look out for its overall health. Likewise, keeping digestive health in good order and getting support to better cope with occasional stress are ways to enhance its natural glow.

The Way Is Paved for Nutricosmetic Innovations

Feeling your best from the inside out optimizes the traditional cosmetics approach to beauty. Nutritional supplements are part of a balanced dietary plan and help carry an overall healthy lifestyle. With a partner of choice like Lallemand Health Solutions, probiotics can be formulated with attractive and complementary ingredients, such as vitamins, minerals, specialized oils, botanical extracts, in one single capsule to take daily.

Consumers are generally better informed about various solutions surrounding wellbeing approaches, such as nutrition or exercise. This changes the way brands can approach consumers, considering they are no longer talking to neophytes and can offer ‘advanced’ innovations. Please contact us for your nutricosmetics project!

 

[1] Nutricosmetics Market Size, Precedence Research, 2022

[2] FMCG gurus, Skincare Health Survey, 17 000 consumers in 17 countries, 2021

[3] FMCG gurus, Skincare Health Survey, 17 000 consumers in 17 countries, 2021