New Year, New You: How Biotics Can Help Consumers Keep Their Resolutions

The start of a new year is synonymous with fresh intentions. It’s a time when consumers feel motivated to adopt healthier habits and embrace positive change. Among the most common resolutions, three pillars consistently stand out: better sleep, a balanced diet, and increased physical activity. These goals are interconnected; regular exercise and good nutrition contribute to restorative sleep, creating a virtuous cycle of well-being.

Over the past two years, 54% of consumers have tried to improve their diet, 53% have exercised more, and 50% have sought to improve their sleep patterns[1]. For brands, this represents an opportunity to deliver solutions that support these ambitions. Beyond lifestyle changes, natural ingredients and advanced biotic solutions; prebiotics, probiotics, and postbiotics, play a key role in helping consumers achieve their health objectives.

Gut Health, Good Health: The Microbiome Connection

68% of consumers recognize the link between digestive health and overall health and 49% of them state that they have heard of the gut microbiome (vs. 15% in 2022) [2]. Pre-, pro-, and postbiotics are now recognized as essential strategies for proactively supporting gut function, immunity, and even mental well-being. When individuals commit to being more active, maintaining a strong immune system becomes critical to avoid setbacks caused by opportunistic microorganisms. Furthermore, 45.5% of consumers want to improve their immunity over the next 12 months[3].

Supporting Immune Function for Active Lifestyles

Postbiotics such as the Lactococcus lactis strain Plasma Immuse®[4] stand out for their clinically documented benefits. Backed by over 15 clinical studies in total, including 11 clinical studies on the heat-inactivated version, Immuse® helps support immune function, promotes exercise performance by supporting the immune system, and provides immune support during high-intensity training. This makes it an ideal ingredient for formulations targeting active consumers.

Probiotics for Gut Integrity and Resilience

Specifically, the probiotic strain, L. helveticus Lafti® L10, has been clinically studied in healthy adults, demonstrating benefits that go beyond gut health. Research shows this strain helps to maintain gut barrier integrity, reinforce natural defenses, and as well as support antioxidant capacity and nutrient absorption, including amino acids from protein, key for physically active individuals. During intensive exercise, the immune system can be temporarily weakened, increasing susceptibility to upper respiratory tract conditions. Clinical evidence has been demonstrated that Lafti® L10 helps restore normal immune response after exercise-induced stress, reducing the duration of cold-like symptoms and positively influencing immune biomarkers in athletes.

Mobility, Strength, and Quality of Life Through the Gut-Muscle Axis

Cerenity™, a probiotic formulation designed to modulate the gut-muscle axis, has shown significant benefits in aging adults. A recent clinical study revealed improvements in mobility, coordination, endurance, and muscle strength, as well as changes in quadriceps morphology assessed via ultrasound. These findings highlight the potential of targeted probiotics to support healthy aging and quality of life.

Improved Sleep Quality with Improved Formula

Psychobiotics like Cerebiome® can also help customers reduce feelings of occasional stress and promote gastrointestinal comfort through the gut-brain axis. Lallemand Health Solutions can also combine botanical extracts with Cerebiome® to further manage occasional stress (saffron extract, ashwagandha) and help deal with sleep-wake cycles (combined with melatonin) to support customers in their new year objectives.  

Innovation Opportunity for Brands

For companies looking to help consumers stick to their New Year’s resolutions, combining clinically documented biotics with complementary natural ingredients, such as vitamins, minerals, and botanicals, offers a compelling path to differentiation. These solutions translate pioneering science into tangible benefits that consumers can feel, supporting their journey toward better health all year long.

[1] FMCG Gurus, Active Nutrition Survey, 17 600 consumers surveyed, 22 countries 2025
[2] FMCG Gurus, Prebiotics Survey, 16 000 consumers surveyed, 20 countries 2024
[3] FMCG Gurus, Active Nutriton Survey, 17 600 consumers surveyed, 22 countries 2025
[4] * IMMUSE® is a clinically researched lactic acid bacteria developed by Kirin Holdings Company, Limited.